Reflective Article.

Sex & Design: article review.

 I chose to review an article reflecting on the use of sex throughout design; I chose this because the article itself is clear, concise and is supported through with relevant theory’s and artist opinions. The article begins by stating its purpose, being to review the use of sex in design in the media from recent years, it then goes on to support this premise by discussing possible causes, such as the British Board of Film Classification reviewing R18 film certificates in 2000 or even the scheduling of such shows as Sexcetera and Porn: A Family Business (Aymer: 2010 A). I found this to be a very clear and easy to read introduction as it already entices you and feeds you information whilst leaving you the question ‘What was the cause?’.

One Designer used to discuss the topic is American motion graphics artist Matt Lambert who has a view that the use of sexual themes becoming more acceptable has lead to a pollution of peoples minds causing them to replicate these experiences in their own lives and goes on to state

“I think it’s gotten to the point where that’s not really good enough anymore, because there’s so much sex going on in advertising and pop promos – everyone’s taking their clothes off and everyone has just got used to it. For me it’s a completely pointless thing to draw someone [just] looking sexually appealing.”

I believe this viewpoint is one that is very relevant from a graphic design standpoint and leads me to question my own experiences and how they may have affected my own design nature. The article then continues to discuss the topic with other designers from a variety of countries and different specialism’s and receives response that agree with the opinion of Matt Lambert and views that contrast this opinion. I think the inclusion of contrasting opinions a great feature of the article and helps make it much stronger reflective article.